Skip to content

FANCY SHAPES MADE EASY · SINCE 1966

The House

A family company, three generations of fine makes.

Haviv Moreno at work in his diamond workshop in an archival black-and-white photograph.
Haviv Moreno, our founder, in his workshop.

Our story

Haviv Moreno Ltd is a family company founded in 1966 by the late Haviv Moreno, one of the very first members of the Israel Diamond Exchange. Young and passionate about stones, he found his joy in bringing a polished diamond to life from the rough — and his niche was always fine makes. His children joined him and, side by side, continue his vision today. Today a third generation works in the business, cutting to the same standard.

In an ever-changing jewellery world, where bespoke orders increasingly overtake stock demands, Haviv Moreno has become a bespoke diamond producer. Whether it is a shape that exists only in a designer's imagination, a CAD, or the replacement of an unusual stone — we love the challenge. Our intentions are simple: complete customer satisfaction and rapid turnaround.

Our Very Good and Excellent makes are valued by friends and customers in the diamond and jewellery trade worldwide.

Three rough diamonds mounted on brass dops in the cutting workshop.
Diamonds being sorted by hand with a loupe and tweezers.

From the archive

Archival black-and-white photograph of Haviv Moreno at the polishing wheel in his diamond workshop, 1960s.
Haviv Moreno at the polishing wheel, 1960s
Archival black-and-white close-up of Haviv Moreno working at the cutting machine at his workshop bench, 1960s.
Haviv Moreno at the bench, 1960s

Our timeline

  1. 1966Haviv Moreno founds the house, cutting fine makes at his first workshop.
  2. Late 1960sHe takes his place at the Israel Diamond Exchange, among its very first members.
  3. 1980sThe second generation joins, side by side with their father.
  4. TodayA third generation cuts to the same standard — bespoke fancy shapes for jewellers worldwide.
The Israel Diamond Exchange complex and surrounding towers in Ramat Gan.
Treat your craft with love.

— Haviv Moreno, founder

Let us cut it for you.

Tell us about the piece you are making. We will advise on shape, matching and production.

Book a private appointment